Supporting workplace NCD prevention through everyday care

CARE

A workplace health campaign helping factory workers prevent noncommunicable diseases through practical routines around movement, nutrition and everyday wellbeing.

Role

Art Director

LOCATION

Cambodia

FORMAT

Behavior Change Campaign, IEC Materials, Multimedia Toolkit & Capacity Building Training

Challenge

Garment workers in Cambodia face rising risks from non-communicable diseases, compounded by poor diet, long working hours and limited access to accurate health information. CARE needed a behavior-change campaign that could support workers while also equipping food vendors and infirmary staff to create healthier workplace environments.

Approach

Caring Every Day positioned health as an everyday act of care for oneself, one’s family and one’s dreams. Emotional storytelling was paired with practical posters, fact sheets, counseling guides and a multimedia toolkit tailored to factory settings, while capacity-building sessions helped infirmary and vendor staff deliver consistent guidance.

Tools Designed for Factory Settings

The counseling materials helped infirmary staff turn complex information about noncommunicable diseases into practical conversations with factory workers.

Choices Video Series

Three short stories connect everyday decisions with the longer-term risks of cancer, heart disease and diabetes without relying on fear-based messaging.

Outcome

The campaign turned NCD prevention from a distant health concept into a shared workplace culture of care. Relatable stories and actionable tools gave workers and support staff clearer ways to make healthier daily choices and reinforce them throughout the factory environment.