About
Hi, I’m Lee Anne.
Creative direction and hands-on art direction for social impact, grounded in Social and Behavior Change (SBC) and Human-Centered Design (HCD).
I began my career in advertising agencies and creative teams, where I learned the value of bold ideas, strong visual craft, and creative agility. Today, I bring that same energy to development-sector work, applying Social and Behavior Change (SBC) and Human-Centered Design (HCD) across WASH, SRHR, gender, climate change, human rights, children’s well-being, health, and nutrition.
I have contributed to social-impact projects across Asia and Africa. My work has received international recognition, including selection as a speaker and panelist at the 2026 International SBCC Summit in Panama and the Grand Prize in Kindness as a Common Ground, a global video open call by Fine Acts × A.W.E.
Within agency and multidisciplinary teams, I move between overall creative direction and hands-on art direction. My contributions span concept development, visual systems, key creative, prototyping, narrative refinement, and designing co-creation workshops. I also guide creative execution in collaboration with production partners.
